Permanent makeup is a cosmetic procedure involving the placement of a mineral based pigment into the skin for cosmetic or aesthetic reasons. A SofTaptm technique is used in which pigment is carefully placed into the upper layer of the dermis for a natural look. With the assistance of the esthetician, a color choice will be made by the patient to give the most natural and aesthetically pleasing look. The appearance of permanent makeup may change over time. Multiple treatments are typically required for best results and to maintain color.