Brand Colors
The colors we use in Huntsman Cancer Institute branding materials create a recognizable visual identity that conveys both boldness and professionalism when paired with our imagery and type. We lean heavily on white and dark blue to create contrast and impact, thoughtfully incorporating pops of our secondary colors to draw attention.
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HCI Blue
RGB: 40,80,135
CMYK: 93,75,21,6
HEX: 285087
SPOT: PMS 2945
White
RGB: 255,255,255
CMYK: 0,0,0,0
HEX: ffffff
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Golden Aster
RGB: 236,212,81
CMYK: 9,11,81,0
HEX: ecd451
SPOT: PMS 608
Clover Honey
RGB: 242,173,73
CMYK: 4,35,82,0
HEX: f2ad49
SPOT: PMS 142
Oquirrh Sunset
RGB: 230,80,50
CMYK: 4,84,90,0
HEX: e65032
SPOT: PMS 1665
Salina Blue
RGB: 150,210,255
CMYK: 36,6,0,0
HEX: 96d2ff
SPOT: PMS 283
Green River
RGB: 0,159,126
CMYK: 82,13,64,1
HEX: 009f7e
SPOT: PMS 334 U
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Salt Crystal
RGB: 240,240,240
CMYK: 4,3,3,0
HEX: f0f0f0
SPOT: PMS 5315
Gray Fox
RGB: 112,114,113
CMYK: 57,47,48,14
HEX: 707271
SPOT: PMS 424
Cambrian Fossil
RGB: 80,80,80
CMYK: 0,0,0,83
HEX: 505050
SPOT: PMS 419
Ponderosa Pine
RGB: 94,66,50
CMYK: 47,66,79,53
HEX: 5e4232
SPOT: PMS 2322
Red Rocks
RGB: 130,0,0
CMYK: 0,100,89,50
HEX: 890000
SPOT: PMS 202
Logos
Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials: allc@hci.utah.edu.
Huntsman Cancer Institute
The Huntsman Cancer Institute logo communicates strength, reputation, and commitment to research and health care, while maintaining clear ties to our past. The logo makes our partnership with the University of Utah clear.
The “H” mark can be used in a piece of work or on a product as long as the full Huntsman Cancer Institute logo has been used earlier in the piece or elsewhere on the product to establish the brand.
Tagline Logo
Huntsman Cancer Institute’s tagline can be used in branding materials when paired with the Huntsman Cancer Institute logo. The tagline should be formatted as seen below. Note the spacing, colors, bolding, and use of the trademark symbol (™).
Huntsman Cancer Foundation
The Huntsman Cancer Foundation logo achieves many of the same objectives as the Huntsman Cancer Institute logo but boldly calls out Huntsman Cancer Foundation in order to differentiate itself. This logo also drops the use of the University of Utah text.
Use the Huntsman Cancer Foundation logo on all donor-facing materials and content where the primary subject is fundraising/philanthropy. Do not use with the Huntsman Cancer Institute logo.
Padding and Spacing
Our logos should have plenty of breathing room, using the H logo mark as the tool to measure padding/spacing between the logo and other objects and edges within any given layout.
When the “H” mark stands alone, it should have top/bottom and left/right padding or spacing equal to half its height and width, respectively.
Co-Branding
Co-branding occurs when a logo is displayed alongside a Huntsman Cancer Institute or Huntsman Cancer Foundation logo.
The most common co-branding you may encounter is the Huntsman Cancer Institute logo appearing with the U of U Health logo:
We also co-brand with other universities:
Affiliate hospitals may also appear alongside the Huntsman Cancer Institute logo:
Co-Branding Guidelines
- Adhere to the logo padding/clear-space rules of all brands.
- Maintain balance/visual weight between logos—use appropriate size, color contrast, and positioning.
- Always try to use logo variations that best match the dimensions or aspect ratio of the Huntsman Cancer Institute/Huntsman Cancer Foundation logo.
- Separate logos with subtle or minimalistic design elements to clearly distinguish them, if necessary.
When to Co-Brand
The Huntsman Cancer Institute logo should be used in conjunction with U of U Health (both logos/brands present) on all clinical and patient-facing communications and items, including white coats.
The Huntsman Cancer Foundation logo never needs to be used in conjunction with the U of U Health logo.
Learn more about U of U Health brand guidelines.
Things to Avoid
Avoid these common mistakes when using logos:
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Avoid situations in which logos contrast poorly with background elements. Our logos should stand out.
Avoid using the H mark in a piece without also representing Huntsman Cancer Institute/Huntsman Cancer Foundation with a full logo.
Avoid stretching or skewing any part of the logos.
Do not remove or replace elements of the official logos.
Do not scale logos to levels that make any logo elements illegible or indecipherable.
Avoid coloring our logos with random or unapproved brand colors.
Word Marks
When creating word marks for Huntsman Cancer Institute programs and initiatives, treatments should be simple. Individual words or letters within a word mark can be bolded and/or highlighted, using Huntsman Cancer Institute brand fonts and colors.
Fonts and Type
Our fonts and typography we use in Huntsman Cancer Institute branding are approachable and friendly, while still being clean and professional. This shows that we care, and that we’re capable. We use the Lato font.
Apparel and Swag
Branded apparel and swag can be purchased at the Gift Shop in the Huntsman Cancer Institute lobby.
Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials using our Project Request Form. If you have any questions, please contact us: allc@hci.utah.edu.
Lab and White Coats
Order official lab and white coats through the University of Utah Health Sciences Store.
Photography and Video
Photography and video are used to highlight the people and places that make Huntsman Cancer Institute stand out as globally recognized leader in research and patient care.
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Photos and videos should generally feel bright, warm, human-centric, and optimistic, while still being clean and professional.
Photos of Huntsman Cancer Institute are available to download at the University of Utah Image Library.
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We follow the University of Utah’s preferred photography guidelines:
- Shots should be simple, direct and feature real people, not fashion models.
- Shots should show interaction to reflect relationships between people.
- The people captured, can either be looking off camera or giving direct eye contact.
- People should look positive, approachable and natural with an appropriate mix of race, age and gender to reflect the area.
For details on taking photos or video in labs, see the University of Utah’s Photo/Video Guidelines for Research Labs.
Additionally, we prioritize protecting the privacy of patients, research study participants, and their protect health information (PHI). Do not include the faces of people in the background of hospital and clinical spaces.
All subjects of photos and videos need to submit a Patient Authorization Form.
Questions
Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials using our Project Request Form. If you have any questions, please contact us:
Meredith Vehar, MPA
Director, Communications
allc@hci.utah.edu