Salt Lake City: University of Utah was ranked 4th best in the nation for consumer loyalty by NRC Health. NRC Health is one of the nation's largest health care performance improvement firms, supporting more than 7,200 organizations.
The Consumer Loyalty Awards are the first, and only loyalty-based hospital rankings in the U.S. NRC Health uses the Loyalty Index to provide a 360-degree view of consumer loyalty and recognize top performers in the health care industry.
To be recognized by our patients in this way is extremely validating," said Gordon Crabtree, CEO of University of Utah Hospital. "It's proof that our focus on providing an exceptional patient experience is more than something we like to talk about at U of U Health—it's something our talented health care providers are doing every day—and they excel at it."
To qualify for the NRC Health Consumer Loyalty Awards, a hospital must receive at least 150 Top of Mind mentions on the Market Insights Internet-based survey, which measures the opinions, behaviors, and profiles of more than 300,000 consumers annually in more than 300 markets across the U.S. Additionally, ranking organizations must earn extraordinarily high composite scores on the seven aspects of the NRC Health Loyalty Index: access, brand score, engagement, need, motivation, experience and Net Promoter Score (NPS). Only the facilities across the country with the top composite scores are awarded. Results are weighted to account for age, income, population, presence of children in the household, marital status, and ethnicity to ensure an accurate demographic distribution.
"We value this incredible vote of confidence from our patients and we'll build on this achievement to continue enhancing the care and services we provide," Crabtree added.