University of Utah Health Sciences proved that it could hold its own against global competitors like Coca Cola, Toyota, and GE when it comes to communications. The highly competitive 2013 PR Daily Awards, which spotlight the best media and public relations work from around the world, recently announced that Algorithms for Innovation was the winner of the Best Annual Report.
"The report's attractive design, eye-catching images, and in-depth examination of the medical center's work all add up to a first-place showing in the Best Annual Report category," wrote Ragan Communications, the venerable communications firm that sponsors the awards. "The report engages readers with images of the center's diverse workforce of scientists and support staff, showcases the medical center's facilities, and brags a little about its success in cutting post-operative occurrences and increasing patient satisfaction."
The Algorithms for Innovation campaign also received honorable mentions for Best Website Launch and Best Publicity Campaign.
"This campaign was designed to tell the world about the fantastic work that's happening at University of Utah Health Sciences in an honest, transparent and provocative way," says Vivian S. Lee, M.D., Ph.D., M.B.A., senior vice president for University of Utah Health Sciences. "This recognition, and the positive responses we've received from colleagues across the country, suggest that we're not only telling our story, but doing so in an interesting, award-winning way."
A dynamic, beautifully designed website, algorithmsforinnovation.org, provides additional content, including short films that feature some of the U's most accomplished researchers, clinicians and leaders. To further raise awareness of the U's health sciences center, a creative team from the Public Affairs office attended the annual meeting of the American Association of Medical Colleges (AAMC), where they interviewed 45 faculty and leaders from across the country and posted videos online within 24 hours. The rapid speed of the video production, along with buttons, bookmarks and other guerilla-like marketing tactics, created an incredible amount of intrigue about University of Utah Health Sciences.
The next Algorithms for Innovation report, which will be published in October, will continue to explore some of health care's most vexing problems, highlight the innovative work we're doing, and engage health care colleagues across the country in conversation.
Visit Ragan's PR Daily 2013 to read the full article or for a complete list of the winners. To download the report and explore Algorithms for Innovation, go to algorithmsforinnovation.org.